[6] However, due to Guayakí’s position in the growth stage and transparency efforts on their website, I can cope with this lack of information since it’s possible that the company is focusing on expansion and has not found time to update its website to match their new lines of business. It is a great brand to start with if you're new to the world of Yerba Mate. Customs services and international tracking provided. ( Log Out /  ( Log Out /  Accessed September 22, 2017. http://www.portlandbottling.com/facility-2/. The fact that Guayakí is establishing a profitable business based on sustainability for communities and the environment makes me confident about my decision to spend $5 on each Yerba Mate drink. In addition to sourcing the good from indigenous families, Guayakí pays, “…a licensing fee to the 45 families that make up that community for use of the tribe’s name,” which also became “…the first time the Aché Guayakí entered into a partnership with a for-profit enterprise…”[3] This conscious process from raw materials to marketing pumps money back into the community while simultaneously benefiting and building the company’s authentic brand name. Overall, Guayakí’s Yerba Mate beverage is strongly supported by its conscious business model to reduce their carbon footprint and develop indigenous communities. Secondly, Guayakí’s creates shared value by redefining productivity in their value chain. Guayakí Sustainable Rainforest Products, Inc., more commonly known as Guayakí, is an organic beverage company specializing in yerba mate products based in Sebastopol, California. Does anyone know where I can get this godsent deliciousness in bulk in Canada? The Guayakí brand was established in 1996 by 5 ambitious friends, called the “semillas” (seeds), who were passionate about yerba mate and environmental restoration.

Placing Value on Amazonian Rainfall. The step-by-step production process of their sparkling mate is not easily found online; but, I was still able to find that their beverages are manufactured in Portland Bottling Co. in Oregon. Passionate about yerba mate culture and regeneration? Ie: health – friendly energy drinks available sparkling and in a can. 6 Pack Guayaki Organic Brand Yerba Mate Tea Traditional 33 Mate Bags 3.5oz 11/21. The company was losing money in 2008 with revenues at about $8 million a year. December 22, 2016. For me, Guayakí leads the way in the sustainable beverage market, but it can still improve in its strategies to expand. [5], In 2018 Guayakí's mission was, in part, to "steward and restore 200,000 acres of rainforest and create over 1,000 living-wage jobs by 2020" in the Atlantic Forest through their own "Market Driven Restoration" model, the idea that imperialism and colonialism as a result of the market for products from less-developed countries can be combatted using the market itself. With 7-16g of sugars (about 1-9g less than the leading brands), organic ingredients, 24 vitamins and minerals, 15 amino acids, antioxidants, 55-80mg of caffeine, sparkling water, and refreshing deliciousness – Guayakí’s Yerba Mate Cranberry Pomegranate became my favorite drink. Guayakí receives American-nationwide distribution to approximately 10,000 stores, primarily through organic and health-oriented grocery stores such as Whole Foodsamong other retailers, as well as throug… 1. Guayakí Yerba Mate - New York New York. Unlike the majority of brands that I encounter, I was initially surprised to read their mission statement, “to steward and restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020 by leveraging our Market-Driven-Restoration business model.”[7] It’s direct and specific mission statement and sustainable supply chain practices have improved my consumption experience because its makes the consumer feel good about the purpose behind the drink and ignites appreciation for the economic and ecological impact every beverage has. Accessed September 22, 2017. https://www.clintonfoundation.org/clinton-global-initiative/commitments/market-driven-restoration-marrecas-indigenous-community. ( Log Out /  Thirty minutes into it my notes read: “Slightly more awake? Learn More. Come to Life Guayakí Yerba Mate. [6][7], Guayakí is a B Corporation,[8] certified organic by USDA Organic; Additionally, the company is also certified fair trade by IMO and is a member of Fair Trade Federation, and the first yerba mate company to achieve biodynamic certification. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Tune in as Guayakí add a fresh twist on everyone’s favorite bulletproof latte made with yerba mate so you can come to life all winter long. Learn More. Together, they created a sustainable restoration business model that provides income security for indigenous communities and helps forests in Southern Brazil, Paraguay, Argentina, and other similar environments regenerate plants, reduce carbon emissions, and restore wildlife. The Collaborator Network is comprised of artists, athletes, graduate students, organizers, professionals and people from all walks of life. The plant claims to operate on, “modern and efficient state-of-the-art automated beverage line equipment” and is certified to serve customers co-packing needs such as Kosher, Gluten-Free, and Organic Farming. After researching the company and analyzing their processes, Guayakí demonstrates that it’s business model is creating shared value and reducing consumer’s ethical footprint through local cluster development, supply chain sustainability, and public transparency. Rich in Antioxidants and Nutrients. September 14, 2012. This means their yerba is completely free from pesticides and herbicides. “Market Driven Restoration.” Guayaki. Accessed September 22, 2017. http://guayaki.com/about/134/The-Guayak%26iacute;-Story.html. The OG Yerba Mate connect – Guayakí – is making it a point to transform with the times. Guay-What? Second, Guayakí’s current strategy focuses heavily on labor which is great for creating jobs, but does not fully prepare indigenous communities to confront competitors in the area. Accessed September 22, 2017. http://guayaki.com/about/137/Guayaki-Certifications.html. … Top Rated Seller Top Rated Seller. Edit them in the Widget section of the, It all began when I traveled to Honduras for the first time and saw the poor infrastructure, lack of resources, and helplessness experienced everyday by not just my family, but people, no different than you and me. According to Bloomberg, Guayakí Sustainable Rainforest Products, Inc., is a US-based beverage company founded in 1996 by college buddies Alex Pryor from Buenos Aires and David Karr from California. On their website, they describe their sustainability practices as part of their DNA and share with consumers how consuming their product actually reduces their carbon footprint. I wanted to drink something healthy, yet flavorful. When compared to Honest Tea’s Pomegranate Blue Flavored Herbal Tea, Guayakí lacks the “Fair Trade” label that precedes most of Honest Tea’s ingredients. The indigenous people of Argentina, Uruguay and Paraguay enjoyed yerba mate long before the Spanish arrived. [1] It can be observed in their Guayaki Rainforest Projects video, that the production process is unique for each community depending on their resources, staff, and maturity. Accessed September 22, 2017.    http://guayaki.com/about/131/Market-Driven-Restoration.html. Guayaki Yerba Mate is a high energy infusion made form the naturally caffeinated and nourishing leaves of the celebrated South American rain forest holly tree Ilex Parthenogenesis. If yes, then Guayaki Yerba Mate invites you to join our team. SPARKLING CANS . They sell mainly organic yerba mate beverages in various forms, including bottled cold drinks, cans, energy shots, traditional-style gourds, tea bags, and loose leaf. GUAYAKI COVID 19 STATEMENT more. “Guayakí Certifications.” Guayaki. Accessed September 22, 2017. http://guayaki.com/about/2231/Sustainability.html. In partnership with indigenous communities since 1996. “A Tree-Hugging Tea.” Time 174, no. At Guayakí, we're about much more than just mate: we believe yerba mate culture is an invitation to life. OUR PRODUCT FAMILY; WHY YERBA MATE; OUR VISION; GLOBAL REGENERATION; JOIN OUR COMMUNITY; GUAYAKÍ NEAR YOU; CONNECT WITH US ; Skip to content. Bubbly and bold; the perfect balance of brewed yerba mate and organic fruit juices. If you made it down here, you now understand the major differences between guayusa and yerba mate. You can easily fight … Taragui. ( Log Out /  Each 15.5oz can contains 150mg of caffeine. In order to continue to create shared value, it is important for Guayakí to invest in new technology and R&D programs on the local level. as of September 30, 2020 2:41 am. Question. Guayakí Yerba Mate purchases fund their economic sovereignty and land stewardship, which prevents further deforestation of critical forests under threat from political and economic forces. www.guayaki.com There are many kinds of buzzes in this world. Change ), You are commenting using your Twitter account. Over the years, mate became the drink of choice for many in South America. From United States. [4] In fact, Guayakí conducted a third-party life cycle analysis that shows how all the stages in the supply chain, including packaging and transportation, actually reduces carbon emissions by 573g. We are looking for passionate supporters of Guayakí Yerba Mate to join our growing network of collaborators – people who are excited to share their yerba mate experiences with their communities. or Best Offer. [4] TechXpress.net. 10: Global 6. 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