Recommended Resource: Need to jumpstart your content marketing results? When you look at starting a content marketing program for your business, it’s easy to get intimidated. Cressey is a legitimate subject matter expert. No problem. Paid tools like Moz and Ahrefs have similar functions, with the added benefit of telling you how hard it is to rank in Google for those keywords. Notice that only one of those emails is pushing for a sale. It also proves that—unlike the massive budget content marketing examples you may have seen—content doesn’t need to be fancy to be effective. It helps that Imperfect Produce has an almost no-brainer product. Once you have a segment, you can automatically follow up to make an offer. That’s why the company’s ebook on its own approach to marketing with LinkedIn is such a winner. Social shares: 34K to the page itself. We're glad you have chosen to leave a comment. Help. Then they encouraged people to share a Coke with people with those names. Based on your results, you get customized product recommendations—this is already fantastic segmentation, and would work great on its own. The best news is that each of those content marketing examples comes from a small business—not a media giant. That said, here’s a quick rundown of how small business content marketing is different from enterprise content marketing. They kicked off their Share a Coke campaign in Australia by putting the 150 most common names on bottles. So far, the app’s been downloaded more than 100,000 times, and nobody’s going to forget the brand. Strolleria is the content marketing example that proves you can use content to promote just about anything. Here are a couple more examples of this type of content marketing. One of the best examples of content marketing effort is that of Make-A-Wish Foundation. You can unlock this powerful technology 100% free when you purchase our OptinMonster Pro plan. What to know what to write about? Do you know how to cook bok choy, or the difference between 4 types of squash? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. LinkedIn has continued to use this strategy by producing more marketing guides, so it’s a sure bet it’s working for them. Your Three-Step LinkedIn Content Strategy. As MobilityWOD grew, the production quality of its videos improved. 5 Brilliant Marketing Strategy Examples From Dominant Brands. …how do you know what your audience is asking? Imperfect Produce is a company that fights food waste by selling the produce that’s too “ugly” to be sold in supermarkets. When Zendesk realized people were searching for Zendesk alternatives, they basically hijacked the keyword phrase, creating a mini-site and video optimized around it. What do those people want? Just because you’re an iconic brand, it doesn’t mean you can’t totally rock content marketing. RafflePress. As the digital marketing space becomes more competitive, it’s imperative that you think of new ways to thrill and offer value to your customers. Each of these businesses is a fantastic example of content marketing, but none of them did anything that you can’t do for your business. A blog post comparing the pros and cons of the UPPAbaby VISTA and Nuna MIXX2 would fit the bill. Recipes. Let’s start by covering how content marketing strategies are different for big and small companies. But a lot common content marketing advice treats them the same. What did they do? There are only 1.5 marketers at Orbit, so the agency needs to be extremely efficient in its marketing. Strolleria knows that people don’t just search the names of specific strollers. I start this section—there ’ s also pretty practical it doesn ’ t the first in. Hard work best to make your content marketing plan or strategy can help drive profitable customer.... 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