You can add up to two quotes from a company executive or two quotes from two different executives. Or at least a "rebrand… Take Airbnb as an example. Address all of the new changes at the same time the rebrand is launched. Big news! Major Rebrand Announcement Children First Early Intervention & Disability Support announces major rebrand to Growing Early Minds Western Sydney based early intervention leader, Children First Early Intervention & Disability Support, has unveiled a new name, a new logo and a new website as part of an extensive rebranding initiative. It won't, and shouldn't be, a fast and easy process. Coty’s rebrand is all about putting bold images first. You will receive mail with link to set new password. Your press release headline is an important part of the press release that … Soon enough, we came up with the new logo in the shape of the letters “S” and “K” to replace our previous logo’s colourful whale shape. How To Write A Theatre Play Production Press Release, How To Write A Layoff Press Release Announcement (Template and Sample Included), How to Write a New Business Press Release Announcement (Samples and Template Included), How to Write a Business Merger and Acquisition Press Release (Samples And Template Included), The press release title (The Brand Switch Announcement), The introduction ( The 5Ws of the change in brand identity), Quotes from company executives ( Quotes from the top executives/CEO/Founder), The boiler plate ( About the company and contact details). A press release should be considered an single a part of an holistic rebranding communication plan. The following are some of the best practices for writing an announcement email that deals with new company details such as a name change or rebranding. Posted in Company Announcements On Feb 19, 2016. Rebranding press releases are often published same day the rebranding will be launched. We’re Excited to Announce that We’re Rebranding. However, to keep a memory of who we were and how we started out, we kept the whale shape in there—notice the shape that the lette… A great example of a practical rebrand, in February 2017 leading fashion brand Calvin Klein released a new logo. The second paragraph gives you more room to further explain what the change in brand identity means for the company in terms of new direction/vision and for your customers in terms of what to expect from the company going forward. Required fields are marked *. But oftentimes, a rebranding campaign focuses too much on the aesthetics and too little on the core components that drive it. No matter the strategy adopted, press releases play an important in the overall success of any rebranding communication plan. As some of you might have noticed over the last few days, Shockoe is sporting a brand new logo. Traditionally, the first paragraph includes the 5 Ws of a press release. Example of a business announcement email. Rebranding: A Letter From Our President & CEO. In this example, we will be using the second (2) case as an example for our templates, since the first is very similar, and better covered, with “product launch announcement emails” (discussed below). In this example, you can see how effectively ELOQUII is announcing their new store’s location. Save my name, email, and website in this browser for the next time I comment. Why We’re Rebranding: a Letter from Our CEO. When a company change their brand identity, investors and the general public would want to check and digest every word from the executives as it gives them an idea of how things will change and the likely implications. Agency: Workroom. Carya Company Rebranding Video. Keds. It is a no brainer, that the he higher the open rate, the more successful you campaign. Home » Blog » Marketing » Rebranding Done Right: 5 Examples You Can Learn From. Announcing a new brand externally is … The Helen Day Art Center in Stowe will turn 40 next year. Today, after seventeen years, we’re releasing an updated brand identity, which includes a new logo, colors, and font. As valued clients, we’re excited to announce that as of January 2017, we’re rebranding. First of all, we're really close to the 4.0 launch, just a few more weeks. Therefore, it is essential to write a…. Redirect Social Media Links. We help you do the heavy lifting and boost your brand/product awareness through our press release distribution services, Your email address will not be published. Lost your password? If you have a media list of industry relevant journalists, you can reach out to them with your press release informing them of changes to your brand or syndicate your press release to news sites and sharing some of the links on your email marketing campaigns and social media channels. Rebranding. Depending on the adopted strategy, some PR firms would rather like to send out pre-rebranding announcements to create a kind puzzle before rolling out the full announcement while others adopt a different approach. The 5Ws differ based on the type of press release, in this case the 5Ws would include WHEN the rebranding takes effect, WHY the rebranding, WHO is being rebranded, WHERE the rebranding takes effect or the rebranding event if any, and WHAT changes about the brand. We’re excited to announce that as of July 2019, we are rebranding with a new logo, color scheme, and website. Don’t start without reading these tips, How Can Your Brand Cut Through the Noise? Rebranding can be a tough process for any organization. Brand marketers have a lot to learn from this, that can be used in their day-to-day activities. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can … 6. Marvel Cinematic Universe. (It's intended to be used internally. Rebranding can mean a major overhaul to the look and feel of your small business or brand. Don’t be coy in your subject line. Keep the Conversation Going. Founded as the Associated Charities in 1910, it was largely known as Calgary Family Services since 1947. A rebranding press release is the type of press release written when you are about announcing any change in your brand outlook. Fortunately, rebranding is not uncommon -- many major brands, ranging from Dunkin' Donuts to Uber, have successfully rebranded in the past. We went all in. This shows that even the largest and most-established brands have to search for ways to stay current and relevant to consumers demands. In the rebranding process, we changed the logo, and all the names of our products. If people are searching for your old company name, a redirect will … As hard as it may seem, organizations…, A news/press release has proven to be an effective advert strategy in the business world. Social media allows users and businesses alike to chat back and forth through direct messages and post comments. However, we have seen countless cases rebranding gone wrong which results in bad press to the company. How will this rebrand affect me? This includes your logo, brand color, company slogan, new company vision or mission statement and any change that can influence your brand perception. A press release when used properly, can be a perfect vehicle for sending out series of messages to the public. As they say, “If you fail to prepare, you prepare to fail.” One of the best … This will further cement on the company’s good records and ensure and boost stakeholder’s confidence. Tarekchemaly.com. Over the last few months we've poured our hearts and souls into this release Here's a sample rebranding announcement that will provide a good starting point for you. creation of a new look and feel for an established product in order to differentiate the product from its competitors Just in time for middle age, the center will acquire a new name and a new identity. Timeline used very simple design in their software update email template. It primarily stands as the “About Us” of the press release. Hello from the world of Shockoe! You want to make sure … Keds has been a staple American brand for the last 100 years thanks to Charles Goodyear … As part of our rebranding strategy, our company name will change from Von Watts Graphics LLC to 8393 Creative Solutions LLC. For example, if your sales or low, if you have low brand awareness, or if your marketing efforts aren’t kicking off, rebranding isn’t the answer. 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